We help brands scale in retail
We turn ambitious CPG dreams into reality—guiding your brand from the product, pitch deck, buyer meeting to seeing your products on retail shelves nationwide.
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CPG
New Business Development: Driving growth in new retail channels
Full Account Management: Existing channels
Tradeshow Execution
Pitch Deck Development
Retail Buyer Meetings Secured + Executed
Tradespend | Promotional management
Distributor Onboarding | Management
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Gift and Independent Channels
Onboarding, Training and Management for Gift Channel National Sales Representation
Wholesale Promotional Calendar
Faire.com Growth Plan and Management
Tradeshow Design + Full Coverage
Key Account Growth | Management
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Our playbook, your results
We teach YOU how to secure and execute retail buyer meetings
Operational Excellence | 3PL Onboarding, EDI, Portal Support, etc
Pricing Strategy
Display and POP Best Practices
Pitch Deck Framework
We teach YOU how to secure and execute retail buyer meetings
Hi, I’m Michelle!
I was hired by Poo-Pourri 10 years ago - when I had flaming hot pink hair (hence the name “Pink” and Associates).
So when people ask how I got my start in this industry, I love to tell them that it all started with poop spray. — Vulgar yes, but accurate.
I don’t know how I got the job because I didn’t even know what a SKU was. But I did understand hard work, and as resolute as the pink hair dye was coming out of my pillowcases, I was determined to figure this CPG industry out.
The founder of Poo-Pourri, Suzy Batiz handed me my first Pink and Associates client and told me to start a real business doing this. Thank you Suzy for believing in someone whose only degree came from the school of hard knocks (thank you Amway).
Since then, I have had the honor of opening over 60K retail doors with brands in the beauty, toy, apparel, accessories, haircare, electronics, pet, personal care, stationery, beverage, suncare, trial and travel, OTC, gift and travel channels. I served two terms on the Gift Home and Trade Association and Gift for Life Board alongside my industry heroes.
Pink by numbers
62K
120+
Retail Doors Opened
Wholesale Tradeshows
300+
SKU’s Launched
brand partnerships
Consistent. Results-Driven. Reliable.
“Michelle and Pink and Associates were instrumental in helping us sell our excess inventory quickly and efficiently. Their proactive approach and expertise exceeded our expectations” — Goodnest
“Michelle is great at opening new opportunities and getting her foot in the door where most people can't. Super quick at opening great accounts!” — Living Royal
“Michelle is very professional and is knowledgeable with the in’s and out’s of the gift industry. Her passion for consulting was very evident and exceptional . She has helped us tremendously and has offered unbridled solutions to our business’s needs.”— Hardeep Melamed, CEO PurseN
Clients featured in
retail partnerships
Let’s Grow
Please fill out your details and tell us about your brand and goals. Then, select a time for your free consultation and we’ll be in touch within 24 hours to get started!
